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Nik Software Selects YAMAGATA to Localize Marketing Materials for Japanese Customers
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SAN DIEGO January 30, 2007 San Diego-based Nik Software has upgraded the way it markets to customers in Japan with state-of-the-art translation and distributed-print services provided by YAMAGATA AMERICA Inc.
“Using Yamagata, we are able to effectively service the Japanese market, as well as any company based in Japan,” said Josh Haftel, Nik Software product manager. “Plus, printing locally is cost-effective and saves by avoiding shipping product across the Pacific.”
YAMAGATA America translates Nik Software products and Web copy to accurately reflect Japanese nuances and cultural traditions. The product boxes and all of their contents are produced in Japan at one of YAMAGATA’s printing facilities and delivered locally to the Nik Software distributor in Tokyo.
Maddie Ong, YAMAGATA global solutions project manager, handles every step of the distribute-to-print process, from obtaining raw data in San Diego to printing completed brochures and replicated CDs in Japan. “We provide Nik Software with a cost-effective and efficient way to deliver quality, localized marketing materials to its overseas customers,” said Ong.
About Localization
Localization is a new trend in international marketing. It gives companies and marketing agencies everything they need to successfully sell products overseas. Content is translated to accurately reflect regional nuances and cultural traditions. Web sites, data sheets, product manuals etc. are produced with a look that appeals to target markets. Last, yet perhaps most important, materials are printed and distributed when and where they are needed.
Distribute-To-Print Advantages
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Eliminates trans-pacific shipping charges |
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Top quality translation and printing |
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Lower overall production costs |
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YAMAGATA has print facilities all over the world. |
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Nik Software can concentrate on developing quality software, while YAMAGATA handles all content services (translation, printing and delivery). |
About Nik Software
Nik Software, Inc. (formerly Nik Multimedia, Inc.) is a privately-held American company that develops software solutions for the growing digital-imaging and photography markets. Established in 1995, Nik Software has become the recognized leader in digital photographic filter development and produces award-winning technology and plug-in products for digital photography and imaging professionals including U Point™ technology, Dfine®, Nik Color Efex Pro™, and Nik Sharpener Pro™ software. For more information, visit the Web site at www.niksoftware.com.
About YAMAGATA America
Established in 1989, YAMAGATA America Inc. helps companies transcend language, cultural and geographic barriers. YAMAGATA America provides comprehensive localization services that enable companies to effectively communicate with customers around the world. As a division of YAMAGATA Corporation, YAMAGATA America offers a wide range of services, including technical writing, translation, desktop publishing, on-demand publishing, printing and distribution. YAMAGATA America headquarters is located at 9449 Balboa Ave., Suite 101, San Diego, CA 92123. For more information, call (858) 751-1010 or visit the Web site at www.YAMAGATAAmerica.com. |
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Editorial contact:
Will Curtis, Public Relations Manager
(714) 349-7976
will@yamagataamerica.com |
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