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U.S. companies are selling to the world! According to the U.S. Census Bureau, they earned exported $906 billion worth of goods in 2005. This huge sum of money is 10 percent greater than 2004 and growing everyday.
As a result, marketing departments face a great deal of pressure, as sales teams boldly sell products into far flung markets. Thanks to new Web and digital printing technologies, however, they can avoid many of the traditional pitfalls associated with selling products overseas.
Today’s marketing department can produce brochures that express foreign dialects and inflections without offending customers abroad. They can decrease printing expenses without filling massive an entire warehouse with brochures that become obsolete before they are ever used. Best of all, they can print marketing materials wherever in the world they are needed without shipping boxes across an ocean or dealing with complicated regulations and foreign customs.
All of this modern marketing muscle comes from a simple XLdoc Web portal. It lets marketing personal log in from anywhere in the world to create a product brochures with custom images, copy and dealer contact information appropriate for the target audience.
The marketing portal makes it easy to communicate with customers, while maintaining the company’s all-important corporate branding. Then, it allows marketing personnel to print product brochures locally in the United States, Japan, China, Malaysia or Europe. All print orders are delivered within three days.
WEB Meets POD
San Diego Based DriveCam introduced the world’s first video-event recorder designed to improve the way people drive. Mounted on the windshield, the product automatically captures the critical seconds immediately before and after the triggered event, such as hard braking, swerving, collision. Over-the-road fleet managers around the world have taken notice and the product quickly gained popularity around the world.
Vehicle fleets in Europe, Asia and parts of Australia are lining up to see how DriveCam can help improve safety and lower expenses. As a result, DriveCam needed to quickly localize brochures for international markets – an endeavor loaded with pitfalls.
After facing global marketing’s typical challenges, from getting translation right to shipping materials overseas, DriveCam decided to try XLdoc. The company now spends about 50 percent less on design and shipping and gets finished brochures to overseas dealers in three days rather than two weeks. But the biggest benefit has been keeping total control of our corporate branding.
DriveCam sales and marketing reps log into XLdoc and select a brochure. Then, they can choose the version that best communicates with his or her marketing area, whether it is in London, Paris, or New York. Sales partners can also customize brochures to connect with customers in their native tongue. By adding or subtracting regional images and filling out appropriate dealer contact information, they can quickly build a truly localized brochure.
They can choose exactly the number of documents they need without paying for a full, traditional print run. Plus – with print facilities in Asia, the United States and Europe – DriveCam has bid farewell to wasted time and expenses related to obsolescence, warehousing and shipping. In the end, XLdoc has helped DriveCam achieve worldwide brand consistency, all while adhering to cultural and language differences around the world.
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